We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.
Your name and contact details
| How we use your name & contact details |
Why? |
| Deliver your purchases to you |
We’ve got to do this to perform our contract with you (it’s a bit hard to send your order if we don’t use your name and contact details!) |
| Send you service messages by text or e-mail, such as order updates |
We’ve got to do this to perform our contract with you (so you can tell when your order is coming) |
| Sending you information by email, SMS, or post, about our new products, offers and services |
To keep you up to date about products, services and offers you may be interested in. |
| Fraud prevention and detection |
To prevent and detect fraud against either you or Geo– unfortunate, but absolutely essential |
| Showing you geo-computers.com adverts as your browse the web |
So you can see our latest products and deals |
| Finding out what you, and other customers, like |
To ensure we are giving you what you want, and to stay ahead of the competition |
Your date of birth information
| How do we use your date of birth |
Why? |
| Fraud prevention and detection |
To prevent and detect fraud against either you or Geo – unfortunate, but absolutely essential |
Your contact history with us
What you’ve said to us – for example, over the phone, on email, or on social media.
| How do we use your contact history |
Why? |
| Provide customer service and support |
We’ve got to do this to perform our contract with you, after all, you expect the best service from us |
| Train our staff |
So that, when you contact us, you get the best possible customer service |
Purchase history and saved items
What you’ve bought and what you’ve stored in your basket for another time.
| How do we use your purchase history and saved items |
Why? |
| Sell you things |
We’ve got to do this to perform our contract with you – if you can’t put stuff into a basket you can’t buy it! |
| Provide customer service and support, and handle returns |
We’ve got to do this to perform our contract with you |
| Finding out what you, and other customers like |
To ensure we are giving you what you want, and to stay ahead of the competition |
Information about your phone or laptop, and how you use our website
Information you give us when you browse our site, including your IP address, location data and device type, as well as how you use our website.
| How we use information about your phone or laptop, and how you use our website |
Why? |
| Improve our website and set default options for you (such as language and currency) |
To give you the best possible shopping experience |
| Protect our website |
To prevent and detect fraud against either you or Geo – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data |
Your response to surveys, competitions and promotions
| How we use your responses to surveys, competitions and promotions |
Why? |
| Run the survey, competition or promotion |
We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win! |
You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site, and developing new products and services. We also share this information with third parties.
On what basis are we entitled to process your data?
We will only use your personal data when the law allows us to. Data protection law sets out a number of different legal grounds upon which data controllers can legally process personal data. The table below sets out these legal grounds and some examples of how we rely on them.
| Legal basis |
How we rely on it |
| To take steps at your request before entering into a contract with you or because the processing is necessary to perform our contract with you |
Processing and delivering your order, providing you with customer services support. |
| Consent |
For example, you have expressly signed up to receive a newsletter. |
| Legitimate interests |
o developing our products and growing our business
o carrying out data analytics to help us predict future market trends and customer behaviour
o to improve our Site and your experience of using it
o to understand the types of products that you are interested in
o to develop our business and inform our marketing strategy
o to run our business, administer our Site and ensure its security
o to prevent fraudulent purchases on our Site
o to improve service quality and compliance. |
| The processing is necessary to comply with our legal obligations, a court order or to exercise or defend legal claims |
If, for example, we were required to disclose information under a Court Order. |
In accordance with data protection law, we make sure we consider and balance any potential impact on you and your rights before we process your data for our legitimate interests. If the potential impact on you and your rights overrides our legitimate interests, we will not process your data, unless we are able to do so using a different legal basis.
